Dear Depends Marketers,
Yesterday, I sent my husband to the store to buy a package of your product. It was his first purchase...one never thinks he will need such a thing for his 40-year old wife. Sadly, life had other plans (read the unfortunate incident caused by excessive parasite killing here).
It was a sad state of affairs. He was embarrassed--embarrassed to buy a package of adult diapers for ME. Because of this, he went to a "less popular" drug store near our house...national, but not our usual. His hopes? To avoid running into anybody we know (or anybody who remotely knows anybody we know)...something he recently encountered while buying me enemas.
It all turned out fine.
I am not sure why I am writing you about this. I know, he's not your husband. Heck, I am probably not even your target market. This does, however, have me wondering...Are you doing anything to address the embarrassment associated with incontinence? Have you considered making a product to address a younger, hipper, sicker demographic? Do you need a spokesperson (I am currently free and available)? Have you considered offering a lingerie line??
Personally, in the world of diapers, I actually find your product WAY more comfortable than expected. I also secretly like the frilly-outside edges...which remind me of a Laura Ingalls Wilder nightgown. The droopy butt thing, however, has GOT TO GO. Just sayin'.
Looking forward to your prompt reply....
PS LOVE the internet sizing guide. Totally helpful.
PPS I know you mean well with the multi-colored thing, but really the pastels are horrible. May I suggest instead a line with funny slogans or graphics (ie: I Sharted. Poopy and Proud. Lighten Up. Love Me, Love My Poop. I Always Wanted To Be an Astronaut.)? Think Underoos, but for adults.
Seriously, just because you can't hold it, doesn't mean you can't smile. :)
Altered Today: Potty Mouth